2025 Trends in Natural Food with SPINS and KeHE

The S2G Podcast • Ep. 25
2025 Trends in Natural Food with SPINS and KeHE
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If you are a retailer, CPG, entrepreneur, investor, or just interested in the natural food space, we have a sugar-free, plant-based, adaptogen-rich, protein-packed treat for you. For our final episode of the season, we’re excited to bring you a panel discussion from a webinar put on by Naturally Chicago — an organization doing amazing work to bring together the natural products sector through events, resources, and industry insights — and featuring commentary from SPINS and KeHE.

The discussion was a very data-driven analysis of the natural products industry, which, as panelists pointed out, is seeing growth across metrics. The sector is expected to hit almost 320 billion this year and to grow at a rate of 5 percent annually over the next few years. There has also been continued dollar and unit growth in natural foods month over month. The panel explored some of the most exciting growth areas in the sector and how CPG companies and retailers can capitalize on this momentum. We also hear from Chuck Templeton about some of his reflections on the natural food space and where he sees these trends going.

Key Takeaways

  • The panelists discuss how demand for natural food products continues to grow. Consumers, especially Millennials and Gen Z, are more knowledgeable about how food choices impact wellness and want to take ownership of their health and incorporate functional foods into their diets.

  • As we take a more proactive approach to health, there is a particular focus on how we age. The panelists point to increasing interest in preventative care and wellness becoming part of consumers’ personal brands.

  • The rise of GLP‑1 is demonstrating how interconnected medicine and the food industry can be. The panelists discuss that as GLP-1s become increasingly prevalent, food companies will have to adapt to shifting dietary demands and needs as a result of these drugs.

  • The panelists discuss how incorporating sustainability aspects can set natural food brands apart. Chuck shares how he sees sustainability as an even bigger driver for CPGs and retailers than consumers.

  • The panelists and Chuck talk about the rapidly evolving landscape of media marketing and customer engagement. With the rise of social media, food companies must completely rethink how they reach customers and capitalize on these new opportunities.

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