
Storytelling as a Tool for Change with Kaitlin Yarnall

When the world seems so deeply divided, how can we step across barriers and preconceived notions to build avenues for conversation and collaboration? In this episode, Kaitlin Yarnall, Chief Storytelling Officer at National Geographic, argues that storytelling could hold the key.
National Geographic has become synonymous with eye-opening, awe-inspiring, perspective-shifting storytelling. They have been honing the craft for well over a century, telling stories that have helped to alter perceptions, build coalitions, pass legislation, and ignite movements.
Kaitlin shares the components for effective storytelling, from the narrative elements to tapping into the right emotions and having a clear understanding of your audience and how to reach them. At S2G, we consider storytelling to be one of the key ingredients for the climate transition. This episode so beautifully illuminates the potential of storytelling and how to tap into its power to move audiences and bring more people into the conversation.