Making Lawn Care Empowering, Enjoyable, and Toxin-Free with Sunday

A mosaic with Matthew Walker and Coulter Lewis
A mosaic
The S2G Podcast • Ep. 27
Making Lawn Care Empowering, Enjoyable, and Toxin-Free with Sunday
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To kick off Season Two and introduce one of our new formats — The Pitch — A photo of Chuck Templeton. Chuck Templeton sat down with A headshot of Coulter Lewis Coulter Lewis, Founder and CEO of Sunday, just in time for spring. 

Sunday is on a mission to help yard owners around the country reconnect with their little patch of earth through smarter, safer lawn care. If you’ve ever stood in the garden aisle, unsure of what to buy or how to apply those bags of soil and fertilizer, you’re not alone — and many of those traditional products are loaded with synthetic chemicals at concentrations up to five times higher than what’s used on industrial farms. Sunday flips the script by creating custom lawn plans based on your unique soil, location, and climate, delivering easy-to-use, toxin-free products right to your door. Coulter believes lawn care shouldn’t be confusing or chemical-laden — it should be empowering, enjoyable, and safe for your family, pets, and planet.

Chuck also spoke with Matt Walker, Managing Director on S2G’s Food & Agriculture team, to discuss Sunday’s business model and what he likes about the company. 

Key Takeaways

  • Home lawns make up one of the largest cultivated landscapes in the U.S., yet they’re managed with outdated, chemical-heavy practices that far exceed even industrial agriculture in pesticide use. 

  • Sunday identified a major gap between modern consumer values and outdated, chemical-heavy lawn care practices. By simplifying the experience and empowering everyday homeowners with accessible, science-based products, Sunday gave people the tools to align their environmental values with how they care for their own backyard.

  • Sunday creates customized, data-driven lawn care plans that are easy to follow and free from toxic chemicals. By analyzing each customer’s property, climate, and soil — and delivering tailored, effective products directly to their door — Sunday empowers people to confidently care for their lawns in a way that’s healthier for their families, their land, and the planet.

  • Sunday offers a subscription-based lawn care solution that delivers personalized, ongoing support tailored to their property. While direct-to-consumer remains the core channel, Sunday is expanding through retail partnerships and professional service providers, making their data-driven, environmentally responsible products accessible wherever and however people care for their lawns.

  • Sunday is transforming lawn care at scale — reducing millions of pounds of synthetic inputs and conserving water. Beyond the environmental benefits, Sunday empowers users to reconnect with their land, drives consumer-level climate action, and gathers data and insights that can have implications for the broader agricultural sector. 

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