Podcast
Weeding Out Herbicide Inefficiency with Sentera
The S2G Podcast • Ep. 17
Weeding Out Herbicide Inefficiency with Sentera
Published
Categories
Sentera’s CEO 
Brian Wenngatz and CTO 
Eric Taipale take us through their journey to launching Aerial WeedScout, which enables the rapid detection of weeds so farmers can reduce herbicide use and maximize equipment efficiency. S2G’s 
Cristina Rohr also shares her perspective on the market opportunity for Sentera’s technology.
If you’re looking for insights into developing a go-to-market strategy, this episode is for you. Chuck Templeton sits down with the team at Sentera, a company that uses remote data collection to empower growers and agribusinesses to make real-time decisions to help improve farm profitability. Sentera’s CEO Brian Wenngatz and CTO Eric Taipale take us through their journey to launching Aerial WeedScout, which enables the rapid detection of weeds so farmers can reduce herbicide use and maximize equipment efficiency. To launch this product, the team had to understand how they could best use their expertise in aerial imagery and computer vision to improve farm outcomes. Chuck also talked with S2G’s Cristina Rohr about her perspective on the market opportunity for Sentera’s technology. From offering a clear and differentiated value proposition to designing an innovative business model to get the product to farmers at the right price point, there are so many aspects of this conversation that are relevant to entrepreneurs in the world of agtech and beyond.
Key Takeaways
-
Brian and Eric highlight the importance of understanding the company’s “unfair advantages” to ensure they continue to stand out from the competition and provide the best possible product to farmers.
